Try building a short position in a name that has shown weakness.

    The stock of The Cheesecake Factory (CAKE) rallied slightly today off of it’s all time lows as the overall market rebounded strongly when presented with decent earnings, a drop in the price of oil, and a better than anticipated GDP number around the corner on Thursday. But Friday and thereafter could continue the downtrend the DOW Industrials has been following the last week.

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The short Market Vectors Coal (KOL) trade is not working and could easily run against us this coming week with additional coal companies reporting earnings.

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A technology trade that will be somewhat market neutral is the combination of shorting VMWare (VMW) and being long International Business Machines (IBM). If the market stays in a trading pattern you will be able to profit on both the long and the short side of this trade.

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A number of coal stocks have fallen out of favor as the price of coal has dramatically fallen over the past three weeks. There was an initial spike down in coal at the beginning of July with a small rally. Now the chart for coal has broken below resistance and is due for a further decline.

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Amgen Inc (AMGN) is looking very attractive heading into earnings with the additional good news of Nplate being approved by the Food and Drug Administration on Wednesday or Thursday.

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