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Cheesecake Factory (CAKE)

by srpatterson on Tuesday, July 29, 2008 2:42 PM
Try building a short position in a name that has shown weakness.

    The stock of The Cheesecake Factory (CAKE) rallied slightly today off of it’s all time lows as the overall market rebounded strongly when presented with decent earnings, a drop in the price of oil, and a better than anticipated GDP number around the corner on Thursday. But Friday and thereafter could continue the downtrend the DOW Industrials has been following the last week.

Market Vectors Coal (KOL) Trade Done

by srpatterson on Saturday, July 26, 2008 9:02 AM

The short Market Vectors Coal (KOL) trade is not working and could easily run against us this coming week with additional coal companies reporting earnings.

Short VMWare and Buy IBM

by srpatterson on Thursday, July 24, 2008 7:43 PM

A technology trade that will be somewhat market neutral is the combination of shorting VMWare (VMW) and being long International Business Machines (IBM). If the market stays in a trading pattern you will be able to profit on both the long and the short side of this trade.

Short Coal with the KOL ETF

by srpatterson on Thursday, July 24, 2008 10:12 AM

A number of coal stocks have fallen out of favor as the price of coal has dramatically fallen over the past three weeks. There was an initial spike down in coal at the beginning of July with a small rally. Now the chart for coal has broken below resistance and is due for a further decline.

Amgen Inc Up to Earnings

by srpatterson on Tuesday, July 22, 2008 8:54 PM

Amgen Inc (AMGN) is looking very attractive heading into earnings with the additional good news of Nplate being approved by the Food and Drug Administration on Wednesday or Thursday.

Stops, Taking Profits, and Earnings Season

by srpatterson on Saturday, July 19, 2008 10:02 AM

This was a difficult week for bears of financials as financials shot up 11% on Wednesday for next to no real reason minus a less than terrible earnings report from Wells Fargo and the federal government threatening short sellers.

Starbucks is Too Expensive

by srpatterson on Tuesday, July 15, 2008 12:23 PM

Starbucks (SBUX) is too expensive and not just the coffee but the stock itself. The stock reached a new 52 week low today as the market sold off during the morning and has rebounded some. But the price to earnings of the stock is still too expensive for the limited revenue growth and the declining earnings the company is now experiencing.

SunTrust Banks Inc. (STI)

by srpatterson on Wednesday, July 9, 2008 10:35 AM

After reaching a new 52 week low on Monday, SunTrust jumped 10% along with all financials on Tuesday but returned to its selling pattern on Wednesday falling 5%.

Beazer Homes USA Inc. (BZH)

by srpatterson on Monday, July 7, 2008 8:29 PM

I was watching the housing stocks back in August and September of 2007 when they were falling to new lows everyday but switched out of the industry in favor of banks, autos and financials. But after seeing an old name reaching a new low after-hours, I started to re-examine the old names.

Fannie Mae (FNM) and Freddie Mac (FRE)

by srpatterson on Thursday, July 3, 2008 8:49 AM

Both the quasi-government corporations at the center of the mortgage crisis have been performing poorly and neither looks to be in the process of bottoming at this time.

UltraShort Financials ProShares (SKF)

by srpatterson on Tuesday, July 1, 2008 9:40 AM

Just when you think the Banks, Brokers and Money Centers cannot go any lower the Proshares Ultrashort Financials ETF (SKF) hits a new high.

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