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comScore: Online is Still Hot

Dec 03 2008

Retailer in general and online retailers such as Amazon.com (NASDAQ: AMZN) rallied on Wednesday sending the markets upward for a strong finish to a lackluster day. Amazon moved 9.5% higher after comScore reported that sales online on Monday were 15% higher or $846 million more than last year on what is now called CyberMonday.

November Still Weak

The month of November was not as wonderful for online retailers as $12 Billion was spent during the 30 days which is a 2% decline compared to 2007 during the same period. Increased demand and door buster deals were explained as reasons shoppers returned in force over the Thanksgiving holiday weekend online and at traditional retailers.

Other Tracking Companies

Another tracking company called Hitwise found that traffic at most online retailers were down 1% compared to last year but the largest fared the best. Amazon drew in 21% more visitors while WalMart.com brought in an additional 6%. Nielson Online found a 10% increase overall for online retailers on CyberMonday with the gains coming at Amazon, WalMart.com and eBay.

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