An Uncommon Mix: Benjamin Franklin, Turbo Tax 2014, And The Super Bowl Game
The San Francisco 49ers' Super Bowl XXIX trophy on display at the 49ers' Family Day at Candlestick Park. (Photo credit: Wikipedia)
In a letter to Jean Baptist-Leroy, Benjamin Franklin stated, "... in this world nothing can be said to be certain except death and taxes". Intuit, the maker of TurboTax 2014, is putting its own spin on its interpretation of things to be certain of through their new Super Bowl ad campaign Life and Taxes: Turbo Tax Celebrates your Milestones.
Through the ad campaign, TurboTax 2014 will recap all the special events that may have impacted your life during the past year. Associating positive life achievements with a big fat refund check helps to inspire consumers to use TurboTax 2014 to find all those big deductions on their 2014 taxes.
While you fill out your 2014 taxes, you really are documenting all the important milestones that happened throughout the year. One commercial may depict the happy occasion of a couple adding a child to their family, a happy tax deduction. Another ad might be of partners getting married or purchasing a home, more celebratory milestones.
Although it is the first time the company has bought ad time during the big game, it is an exceptional way to get the attention of consumers since both the airing of the Super Bowl parallels with same time frame of filing 2014 taxes. So whether you are celebrating your favorite football team winning the Super Bowl, a big refund from your 2014 taxes or other life events, a lesser known quote from Benjamin Franklin is applicable, "Wine is constant proof that God loves us and loves to see us happy."
Super Bowl The Year of the You - TurboTax Ads