Apple's annual September IPhone event will begin a bit earlier than usual this year. This gives them a chance to book IPhone 7 sales before the fiscal year ends. Apple (AAPL) does not expect to have a strong fourth quarter, so this affair may help them prepare for the regression.

According to analyst reports, the IPhone is still tremendously desired among smartphone users. Due to the demand, there may be IPhone estimate hikes that surpass the current estimates put forth by experts. Not only will this benefit Apple, it will also create a good situation for major chip manufacturers such as Cirrus Logic, NXP, and Broadcom.

Many invitations went out for this highly-anticipated event on Monday. The affair will begin on Wednesday September 7 at 1pm in San Francisco. Apple will introduce three new products on this day -- a 4.7-inch IPhone 7, a 5.5-inch iPhone 7-plus, and a new compatible Apple Watch model.