Not even health oriented online media is immune to consolidation. A company called Internet Brands, controlled by KKR, has recently announced intentions to acquire WebMD. KKR owns several other business to business websites in the areas of travel, law and automotive. It is a deal that has apparently been long in the making taking several bids for the acquisition to be accomplished.

WebMD is a well know health information website. It was founded in 1996 and became a public nearly a decade later. The Internet Brands business model involves helping health related businesses find customers. It also exists to help the public find appropriate health care. WebMD will note be a part of that process.