The proposed Newegg (N) reverse merger plans to offer a stock worth $30 then convert its name to Newegg Commerce under a new Nasdaq symbol ticker to N. The reverse merger book-runner being Maxim Group.

Here are some critical elements of the merger:

• Newegg mergers with Lightning Delaware, a subsidiary of Lianluo Smart Limited
• Lianluo expects to terminate some of its warrants and Class B common stock that will be exercisable to Newegg Commerce stock
• The company's name will be changed to Newegg Commerce, together with its stock ticker.
• What remains constant is the stock trade name Nasdaq.

Reverse merger as a strategy comes with several benefits. As much as it involves more of a reverse takeover, the merger will create a chance for the company to achieve public financing.
The publicity will also be felt both in the ordinary and stock market. Having common shares in the market will create an opportunity for the business to succeed.

How Newegg benefits from the reverse merger

• With the merger, Newegg will operate at a lower cost as compared to initial public offerings.
• It offers a less time-consuming option. To go public, time and money are needed. This is why reverse merger offers the best option.
• With the merger, the company will be able to enjoy flexibility in financing and liquidity. The financial alternatives that come with the merger attract more investors in the process.
• There will be an increased value of the company's liquidity and stock when Newegg reverse merger is actualized. The shares and numbers in the stock market will improve in the process.
• The merger allows for additional compliance within the company. This means sufficient time and energy will continue to run, and the business grows in the process.

When American companies decide to go public, they have to go through an Initial Public Offering (or IPO). This is a lengthy and expensive process that takes months, perhaps longer than a year. Audits, investigations, legal fees and many other factors play into an IPO and not everyone is willing to undergo this. That’s when reverse mergers come into play: A reverse merger is a process where a private company acquires a publicly-traded company to bypass issuing an IPO and becoming a public company faster. There are a lot of companies that have used this method, both successful and not.

NYSE

The most well-known case of a reverse merger happened on December 6, 2015. The New York Stock Exchange (or NYSE), a business with over 200 years’ worth of history, decided to merge with Archipelago Holdings, an electronic trading company. The sole objective of this merger was for the NYSE to become a public traded company. Four months later, on March 2016, NYSE became the NYSE group and Archipelago Exchange turned into its subsidiary under the name NYSE Arca.

This reverse merger proved so successful than less than a year later the NYSE group completed another merger, this time with Euronext. The result was NYSE Euronext, a transatlantic stock exchange, the first of its kind.