Music is a universal language that transcends boundaries and draws together people of all cultures. When musicians collaborate on compositions they share the magic of sound and song as an embodiment of human expression. With such a deep sentimentality involved with music, many artists have found it hard to turn down lucrative offers from big companies for their songs. However, with recent changes in copyright laws, this may be changing.

In what might be the most exciting news for indie artists in recent memory, Pro Music Rights has gone public. This is huge for competition in the industry, and big news for artists everywhere looking to get paid.

Pro Music Rights Goes Public: What Does This Mean?

This means that any independent artist who wants to sell their music rights as a business can now do so. And it's not just about getting your song on iTunes or Spotify; it's about earning royalties, keeping control of your work, and marketing yourself. We're living in an era where music is going digital and everyone has access to production software at no additional cost.

Who Was Involved In The Reverse Merger?:

The reverse merger was between Pro Music and a shell company called Nuvus Gro Corp. (a company incorporated in the United States that was created through the reverse merger of two other Canadian companies). Pro Music issued shares to Nuvus Gro Corp. shareholders and became the "public" part of the entity, whereas Nuvus Gro Corp became the "private" part.

The most controversial aspect of the transaction relates to who actually owns the Pro Music Rights.

Pro Music Rights has been owned by a Swiss corporation (NMCG SA). However, this company is "located" in Switzerland, but it does not currently have an office there. Records available at public record offices in Geneva show no evidence of any Swiss corporation existing under that name at all.

What Is The New Company Like, What Services Do They Offer?:

Pro Music Rights is a passionate, purpose-driven business with no affiliation with any major record label. Our vision as artists and entrepreneurs is to give you control over your intellectual property and create value for our artists through licensing their music.

We are a young company, but what separates us from many other companies out there is that we have the ability to adapt quickly and make sure that the entire process from start to finish is truly beneficial for our artists.

We are currently working on building out our technology platform for publishing rights and international streaming royalties. This will enable us to move forward with licensing deals and marketing campaigns to bring more artists on board.

Our company represents a unique value proposition for artists and music fans alike because we are currently the only company that has made the transition from being a business exclusively focused on the publishing rights of music, to a fully integrated content creation and distribution platform.

Is The Stock A Good Buy?

The new business model seems to be paying off. The company's shares were up 44% in their first three days of trading, closing at $1.25 on NYSE on Thursday, February 5th. With Pro Music Rights now public, many industry insiders are excited about the company's future prospects.

ML is the abbreviation for a reverse merger, but not all mergers are created equal. Reverse mergers, or RMs, allow exchanges to pursue increases in market capitalization without a concurrent share price increase. Although they are becoming increasingly popular, they’re still only accessible to sophisticated investors who have long-term investing goals in mind like generating capital appreciation and diversifying risk exposure across asset classes with minimum volatility.

How Do Reverse Mergers Work

Upcoming Reverse Mergers involve a private company issuing new common stock (or preferred shares) in exchange for publicly traded securities of another company. Companies conducting RMs can be smaller penny stocks, small cap names with fewer than $100 million in market capitalization, or even large cap companies looking to go private. This is opposed to “traditional” mergers, where two public entities merge into one.

In order to take advantage of RMs, investors need to be able to identify potential targets. This is typically done through technical analysis and due diligence, since a company’s past and future earnings will directly impact its stock price. However, the recent rally in large cap equities has made it easier for investors not familiar with specific companies to perform an evaluation.

Once a potential target is identified, investors need to assess whether it’s a good fit for their portfolio and a logical partner in their investment thesis. Once again, the recent rally has made this an easier process – sometimes companies will jump 20 to 30 percent in the days preceding an RMs announcement.

A few things need to be pointed out before jumping into a market capitalization increase via reverse merger. First and foremost, you need to make sure that your investment thesis makes sense in light of recent market activity. Not every reverse merger is going to work out well. For example, one company recently announced that their RMs were unsuccessful simply because their target company was not worth the risk they were taking on.

Shifting from the short-term trading mentality to a long-term investment view is also important. A company’s prospects for success and revenues for the next 5 years will determine its intrinsic value, which must be evaluated against trading multiples in order to determine a fair price. However, it’s important to realize that this is not always the case, and that there are many variables at play when determining fair value.

Investing in Reverse Mergers

One thing you cannot ignore is market psychology. When you are looking to buy a stock as an investment vehicle, it’s useful to understand the psychology of the market. Money flows into markets in anticipation of changes in things like earnings or dividends. This only intensifies the magnitude of the reaction when those earnings or dividends are announced. In other words, after manipulation by money flows, the stock price will often rise significantly more than it would have otherwise.

When you are looking for a company to target, you’re looking for a company that has strong fundamentals; one that looks like it would be attractive to most investors. For example, high growth companies in hot sectors will attract money flows that could push the stock higher due to appreciation in intrinsic value.

If you love sneakers and streetwear, you might be well-versed with Hypebeast. This is a Hong Kong-based company that manufactures sneakers and streetwear. It is a household name in Hong Kong and the entire East Asia region. The 16-year old company is better-known for setting the standards in the streetwear fashion industry, but it's also involved in technology, sports, art and food. The company prides itself in identifying emerging trends in culture and lifestyle to create an eco-system that promotes cultural discovery and connection.

Hypebeast Reverse Merger

The company is planning to list on the Nasdaq by merging a SPAC with an already-listed company Iron Spark. The merger will see the new entity listed on the Nasdaq with an already-identified ticker "HYPE". Merging a profitable or high-potential company with a public company that is not doing so well is the cheapest way of taking a company public. This is because the cost of taking a company public through an IPO is beyond the reach of many businesses. Through the merging of the SPAC and the public company, Hypebeast will become a publicly-listed company. It is important to note that the company is already listed on the Hong Kong Stock Exchange, so it will be dual listed on the two major exchanges.

What Products and Services Does the Company Offer?

Founded by Kevin Ma in 2005, Hypebeast was originally just a sneaker blog. The company has now grown to be an e-commerce and digital media company that focuses on lifestyle, culture and fashion. It mainly focuses on streetwear fashion. The company has grown to become one of the trend-setters in Hong Kong.

Who is Involved in the SPAC?

The Hypebeast Reverse merger deal is backed by a star-studded pool of investors, including Naomi Osaka - the tennis star, Tom Brady - the famous quarterback, Kevin Durant - NBA star, Rich Kleiman, Adam Levine, Joe Gebbia and Tony Hawk among other stars.

Perfect Corp., a leader in augmented reality and artificial intelligence solutions for retail, announced the latest advancements in its digital solutions for beauty and fashion brands at CES 2022. The company's virtual try-on experiences allow consumers to experience products in an immersive way without leaving the comfort of their homes. Its 3D digital booth gives consumers a chance to try on various items and includes a transaction manager and a social commerce platform.

Perfect Corp Products

Its beauty and fashion tech solutions provide a holistic view of the consumer, enabling brands to connect with consumers in a way that's easier to understand and purchase. Developed by a team of augmented reality experts, the AI-powered solution offers hyper-personalized virtual makeup and hair color, along with skin analysis and hair color. Estee Lauder is one of the first brands to use Perfect's virtual try-on services. Its AgileHand technology provides a wide range of textures, skin tones, and hand sizes to help shoppers decide which products to purchase.

A leading AI and augmented reality company, Perfect Corp. empowers consumer-centric brands by transforming the shopping experience. The company is recognized as a top AI powerhouse, with more than 44 granted patents and dozens of pending applications. The firm's enterprise solutions are used by 95% of the world's top 20 beauty groups. Its consumer app, YouCam, has over 950 million downloads globally. The platform's powerful technology enables shopper-based product recommendations.

Whether a retailer wants to sell an apparel item or a cosmetics item, a perfect Corp. beauty, and fashion tech solution can help. The company's solutions will make omnichannel strategies more effective, and dramatically increase sales conversions. Unlike traditional retail stores, augmented reality solutions help customers choose the best products based on their needs, tastes, and preferences. This enables them to make the most informed decisions.

With its 3D digital booth, Perfect Corp. was able to show the latest innovations in its digital solutions for beauty and fashion. Its AR and AI solutions enable brands to create a more immersive shopping experience, while its AR-powered video consultations enable brand owners to engage and retain customers. This type of experience was refreshing for attendees and is still available today. It is the perfect way to interact with consumers and increase sales.

The AI-powered technology behind the Perfect Corp. applications makes it possible for shoppers to virtually try on beauty products. The solutions include AR-powered step-by-step makeup application guides and an AI skin analysis tool that detects 14 common skin concerns in two seconds. In addition, users can also use their mobile devices to shop for beauty and fashion accessories. Ultimately, these solutions will improve their lives and improve the lives of people worldwide.

CEO Alice Chang

In 2015, Alice Chang founded Perfect Corp. after serving as the CEO of CyberLink for nearly two decades. During her tenure at the company, she developed facial recognition technology and a virtual try-on tool for makeup. She wanted to use this technology in consumer products to avoid making mistakes. Today, Perfect operates consumer mobile applications for virtual makeovers and photo editing. Over 950 million downloads worldwide have been recorded, and consumers have used these applications to virtually try on 10 billion products in the past year.

Circle has doubled its valuation after inking a deal with blank-check company Concord. Concord is the latest so-called Special Purpose Acquisition Company (SPAC) - another name for a blank-check company or shell company - to agree a reverse merger with a crypto firm.

Circle, the cryptocurrency startup backed by Goldman Sachs, has agreed to a merger with blank-check company Concord. The deal will value Circle at $3B and the combined market cap of the new entity is expected to be $9B.

Financing of all types has been tough this year, but companies still need to grow. It’s a strange paradox that’s led to explosion of SPACs taking companies public through reverse mergers. TechCrunch understands that one of the latest big private tech companies to ink a deal with a SPAC is Circle, the crypto financial services and stable coin provider that boasts major institutional clients like Goldman Sachs, and is part of the Blockchain Association.

The Unique StableCoin

Circle, a United States-based company, is another popular option for Crypto users in search of a stablecoin. Circle has an especially unique approach to its Stablecoin when compared to other coins, including Tether. Circle takes the stance that transparency helps reassure users that the USD-pegged coin is legitimate. As a result, it opted to undergo frequent third-party audits from regulators and make the results available for public viewing.

Public Auditing by Armanino

After launching a US dollars-backed Stablecoin in September 2019, Circle has partnered with the Florida-based auditing firm Armanino to conduct bi-quarterly audits on its fully reserved dollar tokens.