Americans have utilized the popular 529 plans to save for college to the tune of $248 billion. The amount in those plans grew by 9% last year. And it has become very popular to save for college as early as when a child is one years old. The College Savings Plans Network advices that this is a smart move by parents as the cost of college continues to rise. The average value of these accounts is now at $20,000. But costs continue to rise and the government only finds new ways to keep the cost of college on an upward trend.