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Daimler AG, which manufactures the luxury Mercedes-Benz vehicles, continued to get pounded after the German company used an image of the communist mass murderer Che Guevara at a Las Vegas electronics show.

Daimler immediately issued an apology after the gaffe, but critics, especially from the Cuban-American community, persisted in their criticism of the automaker.

The kerfuffle started after a spokesman from Daimler tried to explain the revolution between automobiles and new technologies.