CEO Tim Cook is comfortable with the numbers for Apple Watch

Apple is well-known not to reveal their sales figures for each product. This has left market experts wondering if the Apple Watch is a hit or a miss. The IDC has reported that they are under what the company expected. Apple's CEO, Tim Cook says that they are "just fine".

The market for wearable technology is small. There are only 4 companies. The most popular competitor is FitBit. While we don't know the sales numbers, we do know that Apple has shipped over 70% fewer units in the last year.