The Verizon acquisition of Yahoo has now officially closed and Yahoo's CEO, Marissa Mayer, has resigned her position. The acquisition, estimated to be worth more than $4 billion, received shareholder approval last week, with Mayer being granted a 'golden parachute' of approximately $23 million in her exit from the company.

Verizon has stated that it is planning to combine Yahoo with its AOL assets to create a subsidiary called Oath, which will cover more than 50 media brands and over 1 billion customers globally. Tim Armstrong, the former CEO of AOL, has been chosen to lead the new conglomerate.

It is expected that nearly 15 percent of all Yahoo staff will be cut as a result of the acquisition, with roles in areas such as operations, sales and marketing being affected. In addition, several Board members have left Yahoo in the wake of Mayer's departure, including Jane Shaw, Maynard Webb Jr., David Filo, Richard Hill and Eddy Hartenstein. Verizon has no shortage of staff, as it currently employs more than 160,000 people and earned approximately $126 billion in sales revenues in 2016.

Despite all of the unpredictability and uncertainty inherent in today's ad tech world, it's still possible for the optimum outcome to manifest. Verizon's acquisition of Yahoo's core assets is such an example.

Although the future will not necessarily be 100% rosy, it is surely the best current outcome for consumers, marketers and the industry as a whole. Verizon will certainly need to heed the lessons of poor previous mergers such as AOL - Time Warner.

Fortunately, there are many positives to focus on, such as both companies having impressive sales and industry knowledge expertise. In addition, there is the benefit of owning both production and distribution aspects of the system.

Deutsch: Logo von Yahoo (Photo credit: Wikipedia)

Dave Loeb Sells Yahoo Stock

One of the most heavily traded stocks over the past few years has been Yahoo Inc., while the company seemed to be struggling to compete with Google and other companies, it has gone through a considerable resurgence the past few years under a new CEO. One of the most significant investors in Yahoo has been the Third Point hedge fund, which has acquired nearly 60 million shares under the leadership of Dave Loeb. The hedge fund started acquiring shares a few years ago when they were trading around $12 per share. Since then the share price has skyrocketed to over $29, a 125% return over the past three years.

Deutsch: Logo von Yahoo (Photo credit: Wikipedia)

Putting A Value On Yahoo!

The introduction of a new leader, Marissa Mayer, in July 2012 at the helm of Yahoo!, along with the disposal of almost 50 percent of its stake in Alibaba has allowed Yahoo! to re-focus on its main business. In addition, both these moves have contributed to a 30 percent increase in the company's stock price in the two months after the 3rd quarter earnings were released. Many analysts predict that the company's stock price will increase by around 35 percent in the next year, for several reasons:

Marissa Mayer (Photo credit: Wikipedia)

Yahoo CEO Marissa Mayer–First Earnings

Yahoo CEO Marissa Mayer made her first earnings report in October 2012. In the conference she said that she is very impress with the progress of the company in the third quarter. She also said that Yahoo is working with Microsoft to improve search. Wall Street though wants to know what the outline is for reviving the Web Company's revenue growth.